First-, Second-, and Third-Party Data: It’s All Good Data, Right? Riiiight?
LeadsRX
NOVEMBER 30, 2021
Surprisingly, the confusion and frustration that overcomes the questioning Costello is similar to what some marketers – and certainly many consumers – feel when the topic of first-, second-, and third-party data is brought up when it comes to marketing analytics and what types of data meets stiffening consumer privacy requirements.
Let's personalize your content