SocialPilot

FEBRUARY 26, 2024

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. Sephora Sephora leverages AI through its “Virtual Artist” app feature, allowing customers to try on different makeup products virtually using their mobile device’s camera.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Hubspot

FEBRUARY 14, 2024

A focus on user benefits over product or service features. Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. You’ll know exactly what your target audience wants, and you may find you develop a pool of people to support you with new product launches.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Martech

MAY 22, 2024

This predictive capability allows brands to stay one step ahead, delivering products, services and experiences that customers desire, often before they even realize it themselves. The next article will address the ethical considerations surrounding AI and explore the emerging trends that are shaping the future of AI in marketing.

Marketing AI 130

Marketing AI Optimization Campaigns Marketing Automation Services 130

Moz

OCTOBER 12, 2020

Your advantage should serve a unique need, a distinct audience, or deliver your product or service in a unique way. That can be a product, service or feature at a comparable price that excels, or it can be a comparable product, service or feature at a better price. Is your advantage unique? Defensible. Consistent.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). Zeotap has ID+ , a complement to its identity resolution, data enrichment and analytics products.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). Zeotap has ID+ , a complement to its identity resolution, data enrichment and analytics products.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. As expected, seeing product images lit up the reward center in their brain. That doesn’t mean you have to lower your prices because pricing also signals the quality of the product.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52