Martech

OCTOBER 15, 2021

“All these day-to-day activities involve the sharing of our personal data with companies. Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Senate in July.

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Convert

SEPTEMBER 15, 2021

Right to access personal data. Right to correct errors in personal data. Right to delete personal data. Right to opt-out of sales of personal information. Data Processing Agreement — This is common among all privacy laws. Personal data breach notification is another common term present in the laws.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

The Customer

APRIL 14, 2020

15 min What to Ask when Selecting an Audience Engagement Solutions Provider September 8, 2021 Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Convert

MARCH 7, 2023

For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. Let’s look at how each of GA4’s new privacy features supports this new approach.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52