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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

A few examples include: Market research: Marketing departments can leverage AI for customer segmentation, personalized messaging, and predictive analytics. For one, machines learn from the information that’s available to them—the good, the bad, and the ugly. Cross-check the data you receive from AI with your own research.

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Data Privacy (Archive)

The Customer

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. 9 min It’s Data Privacy Day.

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The Importance of Monitoring Internal Communication for Business

Biznology

But ethical concerns are not the only ones you should consider. Here are some examples of laws and regulations you should know about before implementing employee monitoring: General Data Protection Regulation (GDPR) in Europe Electronic Communications Privacy Act (ECPA) in the US The Data Protection Act in the UK.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. Let’s look at how each of GA4’s new privacy features supports this new approach.

Privacy 52
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People want data privacy but don’t always know what they’re getting

The Customer

The Trump administration’s move to ban the popular video app TikTok has stoked fears about the Chinese government collecting personal information of people who use the app. These fears underscore growing concerns Americans have about digital privacy generally. By Gabriel Kaptchuk , Elissa M. Redmiles , and Rachel Cummings.

Privacy 52
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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. Mail Privacy Protection (MPP) has made sure of that. Conduct Qualitative and Quantitative Research.