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An Introduction to Black Hat SEO

Hubspot

It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. Creating high-quality content builds trust with your target audience and turns visitors into customers. Paid Links.

SEO 76
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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

This benefit will always be smaller compared to other link building strategies like content marketing , but it’s fairly useful. A link wheel provides multiple opportunities to generate revenue. As Hubspot explains in the article linked above, a ‘follow’ link was included in a sponsored post about Chrome.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. Search engines continue to develop new ways to find -- and punish -- sites with unethical link-building practices. Oh wait, no it’s not.

SEO 28
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How to Build Inbound Links the White Hat Way

Hubspot

This post originally appeared on HubSpot's Agency Post. As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile.