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Ethical data management is a win for marketers

Martech

As more data is being collected and more organizations have access to it, it becomes important to have robust data protection laws to ensure that we as consumers are not only aware and consent to the sharing of our personal information, but also that our information is handled with the appropriate level of care and accountability.”.

Ethics 104
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Data Privacy (Archive)

The Customer

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. Can Google Analytics Be Trusted When It Comes To Privacy?

Privacy 52
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Benefits of Democratizing AI for Businesses

Valasys

In other words, open-source tools and datasets created by corporations like Microsoft and Google are made available so that anyone can create cutting-edge AI software. Moreover, it addresses ethical considerations, ensuring responsible AI usage. Making AI accessible to everyone is known as democratizing AI.

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People want data privacy but don’t always know what they’re getting

The Customer

However, the technology that provides digital privacy is anything but simple. Our data privacy research shows that people’s hesitancy to share their data stems in part from not knowing who would have access to it and how organizations that collect data keep it private. Differential privacy explained. Census Bureau.

Privacy 52
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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Mail Privacy Protection (MPP) has made sure of that. Solution: Use the Google Chrome extension, Ignore X-Frame headers. Stephanie Venn-Watson, fatty15.