Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Total reviews: 156. Average user rating: 9.35. Pricing: $100/$360/$680 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). Consequently, this contributes to a very different culture of content creation between sectors. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Strategic-IC

MAY 21, 2018

As mentioned above, promoting your (quality, buyer-focussed) content across the right digital environments to target those ideal buyers is important if you are to increase relevant traffic and leads. Consider Your Lead Capture and Conversion Tools (and Adopt a Conversational Approach). AdWords remarketing (paid)?.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

Strategic-IC

DECEMBER 4, 2017

Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Here, prospects receive access to your content in exchange for completing a lead capture form. Related: 8. Your Inbound Marketing Website.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Vidyard

DECEMBER 19, 2016

LinkedIn educational videos, as well as those that grab audiences on Snapchat are also part of this video type. Ask yourself, is your biggest problem or best opportunity lead capture? Examples of this type of video include Facebook/social-designed videos that can still be effective even when they’re auto-played without volume.

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

SnapApp

APRIL 4, 2018

While the concept of ROI is simple, there are a lot of different variables and ways of calculating the metric, especially in the multichannel B2B environment. . . Social Media Engagement (Specifically LinkedIn): Reach (Views), Shares, Likes, Followers / Connections, Referral Traffic (Google Analytics). - Marketing Investment. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 12, 2014

Buyer behavior is often influenced by the consumer''s needs, desires, aspirations, inhibitions, role, social and cultural environment. While it helps inbound marketers like you define their target audience, it can also help sales reps qualify leads. The "events" on a company''s website that help companies capture leads.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28