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Everything Technology Marketing

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Top-7 Challenges for B2B Marketers

Everything Technology Marketing

2) Generating a high volume of leads (35% to 44%) - Certainly a big challenge in an environment of shrinking marketing budgets and declining productivity of traditional marketing tactics. 3) Marketing to a lengthening sales cycle (39% to 41%) - Also a function of the economic environment.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. Steps to Surviving the Transition - And Thriving in the New Marketing World So while the idea is pretty simple, execution is not all that trivial in complex B2B environments.

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Fixing the Crisis in Marketing

Everything Technology Marketing

Bower takes a page from the shift in software development methodologies (agile development replacing waterfall model, etc over the last years) and applies it to marketing.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

A simple 5 step program can help you refocus your marketing efforts and adjust to the new requirements for B2B marketing success: Step 1 – Understand Your Audience Customer focus begins with understanding your customer and their market environment. What business problems do they face?

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A Simple B2B Marketing Framework

Everything Technology Marketing

Cycles for planning and knowledge gathering take longer to execute and receive market feedback to validate or invalidate your assumptions of the market (at this layer, your macro environment also changes more slowly).

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that.

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

We live in a dynamic environment where change is constant and that goes for customer data. Therefore before most organizations can perform customer analytics, they need to address their data. Here are three steps you may want to make sure your marketing organization has address: 1. Clean customer data that is updated regularly.