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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

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Top 10 Social Selling Tools

Oktopost

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. What is Social Selling?

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Should Your Bank Be Using Social Media Advertising?

SmartBug Media

Today, social media sites are well-established marketing channels. Most businesses have set up accounts on the big three: Facebook, Twitter, and LinkedIn. Companies that haven’t set up accounts typically claim that social media doesn’t offer much value for their business.

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When and How Does Snapchat Work for Business

Convince & Convert

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. ” —@CarlosGil83.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Paid Social Media Monitoring Tools.

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Social Media Analytics Pricing in 2022

TrustRadius Marketing

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. Software that offers advanced features will have AI and machine learning functionality.