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Digital Asset Management and the knowledge gap: Discovery

Martech

If you imagine digital asset management as a chess game, some of us have a base understanding. And like chess, DAM experts practice the 20/40/40 rule. As stated in the last article, “how many of us do not engage, use and reuse content daily.” Top Tip 1: Make it all about the people.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

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How to Come Up with a Customer Success Strategy That Works for You

Televerde

Focusing on customer satisfaction after the purchase decision has long been a best practice in the B2B world. It’s important for companies to utilize customer success best practices while ultimately building a strategy that works best for their company. What resources are needed?). Quick Takeaways.

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How to Build a Review Acquisition Strategy

SmartBug Media

To successfully acquire reviews, though, you must do more than just ask your customers to share their thoughts and hope for the best. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. As tempting as it seems, it wouldn’t be feasible or the best return on your investment to go headstrong on every channel.

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B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! All Marketers Are Liars ???

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.