Porch Group Media

FEBRUARY 10, 2020

V12 provides a whole range of products and services that help clients manage their own client or customer relationships. And, since prospecting is as important as managing customer relationships, the CDP is evolving towards a more “Prospect Data Platform”. It’s that one person you have to manage that experience for.

Marketing Management 52

Marketing Management Blast Campaigns Mobile Advertising Paid Search Agency 52

Convince & Convert

AUGUST 4, 2010

But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. But it’s not like social media created negativity, it just puts a magnifying glass to it. Ultimately, this will make for stronger companies. Good luck on the move!

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Kapost

OCTOBER 17, 2016

A defined and strategic content strategy includes alignment of messaging, strategic choice of content formats and technologies to manage the process. The assets themselves needed to be in formats that were concise, digestible, and useful. It had to be great, meaningful content – and this doesn’t happen by accident.

Enterprise Management 48

Enterprise Management Peer-to-peer Content Multi-Channel 48

Convince & Convert

SEPTEMBER 21, 2010

Good news for my clients at ExactTarget , who got a lot of SXSW tongues wagging with their pre-conference purchase of enterprise Twitter management company Co-Tweet (whose CEO Jesse Engle I was delighted to meet). Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse.

Social Media 126

Social Media Media Paid Content Conference 126