article thumbnail

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. Privacy Policy | Site designed by AMAInteractive a div. Resources

article thumbnail

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Privacy Policy | Site designed by AMAInteractive a div.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. GE Campaign Turns YouTube Videos and.

article thumbnail

How Display Advertising Benefits B2B Businesses

Valasys

One needs to explain one’s offers & comply with a privacy policy, in which one should disclose how they manage the privacy of users. These include non-Google display networks, Youtube video ads, & promotions that have been sponsored by Gmail. Publishers on the platform are of higher quality.

Display 40
article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Why are so many B2B marketers using social media, though?

article thumbnail

How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. A few years later, CareOne followed it up with communities on Facebook, Twitter, and YouTube that require no registration.