Industrial Marketing Today
APRIL 30, 2010
She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. This white paper aims to change that perception of them.
markempa
SEPTEMBER 4, 2007
Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.”
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Industrial Marketing Today
SEPTEMBER 3, 2010
Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. This white paper aims to change that perception of them.
WebMarketCentral
SEPTEMBER 4, 2008
Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity. So why stop there though when you can really launch the Web site for this fictional company--literally an online social media venue in itself.
Buzz Marketing for Technology
JULY 24, 2008
Fewer and fewer are picking up the paper rushing to read a symphony or theater review, or to plan their cultural outings using the weekend listings section. And since arts critics are professionals and command appropriately professional fees, they are not economically justifiable, and are being squeezed out in any way the papers can muster.
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