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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Other websites or emarketing channels. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly).

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Other websites or emarketing channels. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly).

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). eMarketer ). eMarketer ). 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). Heidi Cohen ).

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120
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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do via the phone?

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Authority and independence.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). SEM & SEO & PPC & CTR.