Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

MAY 12, 2010

Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. eMarketing Strategies for the Complex Sale. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Recommended Resources. Get Content.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

SnapApp

AUGUST 9, 2017

Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Great stuff this month in the world of B2B Marketing. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40