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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. When prospects are ready to buy, they will use keyword search to research products and solutions.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting." UM Finds Web 2.0

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

9 tricks to get the most SEO benefit from your social media linkbaiting campaign by SEO Scoop DazzlinDonna writes a lot of great stuff on her blog, but here she turns the reins over to social media marketer Dan Zarrella , who offers his tips for maximizing social media including how to best use keywords, comments and links.

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Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]

Tomorrow People

In today''s information age of Marketing and Web 2.0, Ardath Albee , author of Emarketing Strategies for the Complex Sale, said: “By publishing content that shows buyers you understand their problems and. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. Substance trumps style.

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Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]

Tomorrow People

In today's information age of Marketing and Web 2.0, Ardath Albee, author of Emarketing Strategies for the Complex Sale, said: “By publishing content that shows buyers you understand their problems and. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. Substance trumps style.