email-campaign persona sales Marketing Automation Related Topics 
Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”
Industrial Marketing Today
OCTOBER 2, 2010
email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.
Industrial Marketing Today
AUGUST 17, 2010
To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) Some of these marketing assets will change over time.
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