Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. This week it announced a new platform , InterestBase, that gives clients an interface to define target groups, analyze group members’ interests, push prospect lists to marketing automation and CRM systems, and enhance individual lead records.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JULY 7, 2017

It analyzes posts and follows to understand consumer interests, assigning people to “tribes” such as “beach lifestyle” and personas such as “sports and fitness”. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

JULY 1, 2016

For exactly that reason, I also don’t see specialized ABM systems replacing the core marketing databases and decision engines that coordinate all marketing efforts. This is a primary difference from conventional marketing automation products, which deliver email and often other types of messages directly.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Attribution reports show the timing of different types of contacts relative to the date of the final sale, aggregated across multiple accounts. Create personas.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

AUGUST 25, 2016

Flows may also trigger actions other than messages, such as alerting a sales person. Movement may mean reaching different steps in a single campaign or entering a different campaign. Messages may also be tied to a specific situation such as a flurry of Web site visits or a lack of contacts at a target account.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JULY 14, 2009

The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120