How to Measure Email Success in 2015: A Call to ROI
The Point
JANUARY 13, 2015
That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. Leads are at least a measure of genuine interest. MQLs/Cost Per MQL. SQLs/Cost Per SQL.
100 
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