Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve also been on the marketing side where I asked: “How do we create more demand?”. A tremendous market for the product.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve also been on the marketing side where I asked: “How do we create more demand?”. A tremendous market for the product.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Marketing automation. Trigger marketing.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Optinmonster

JUNE 21, 2021

OptinMonster University is a complete online course in digital marketing at a value of $1,997. Though the Basic plan doesn’t integrate natively with every ESP on the market, it works with the major players, like: Constant Contact. Countdown Timers : Create a sense of urgency with static and dynamic countdown timers.

Cost 64

Cost Lock-In Pricing Price 64

Golden Spiral

NOVEMBER 8, 2018

If you are feeling the urgency of overhauling your site, don’t sound the alarm until you evaluate your thinking about what a website is, what it does, and how it serves your mission. Your website is a dynamic marketing tool that can be shaped to fit your exact needs. But we don’t have enough information yet.” The Human Factor.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184