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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10.

Eloqua 100
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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

Even industry leaders like Eloqua and Unica are relatively small compared with vendors in more established software categories. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. It Puts Marketing Automation On The Map. My Take On This Deal.

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Upcoming Lead Management Events

LeadSloth

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training. It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua.

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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Access to this data is the foundation for making budgetary and, when necessary, process changes.