Biznology

JANUARY 19, 2018

Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Quotable quote: “Process is everything.” Alejandro Antonini runs the tech consulting company MarketingFox, which bravely tackles one of the messiest spots you’ll find in any B2B company: marketing operations.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JUNE 17, 2013

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 100% more time is spent on pages with videos on them. Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JANUARY 29, 2014

Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Marketo, for example, sponsored a compelling study done by Sirius Decisions that explains the importance of a strong process in driving results when using marketing automation software.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80