Remove Eloqua Remove Paid Content Remove Relevance Remove Youtube
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The 22 Best Virtual Event Platforms

Webbiquity

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Image credit: Teooh. Leading Edge Virtual Event Platforms.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

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Quick Wins: Choosing Your Keywords

Ledger Bennett

Many media channels use keyword targeting or something very close. YouTube uses tags instead of keywords but they are nearly the same thing. Searching the tags will serve a similar experience as specific keywords which will display their videos. This will help you diversify your ads, without sacrificing audience targeting.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

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Taboola to acquire Connexity: Monday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, whatever kind of marketer you are. I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Is marketing a single job?

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The Best Video Hosting for Business: Compare Your Options

Vidyard

Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. If your organization is like most, you probably need to get video content off your desktop, keep it secure, and make it available to lots of people all at once, in lots of countries all around the world.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.