Convince & Convert
JULY 2, 2014
In order to get them to keep talking about you without getting burned out or feeling like their being used, you need to reward them. Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago.
Convince & Convert
APRIL 29, 2012
.” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. Check it out below, it’s very meaty.). A report that shows total number of Twitter impressions.
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Capstone Insights
JANUARY 17, 2018
Responses to listen for: Email Reporting: Review batch emails sent out in the past month. Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. Email timing: Not all emails need to be sent out immediately when they are requested (e.g.
Biznology
JUNE 17, 2013
75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video (Forbes). 700 YouTube videos are shared on Twitter every minute.
DivvyHQ
AUGUST 7, 2018
They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you.
Hubspot
OCTOBER 29, 2019
Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. Find out, and then follow suit. What Is Social Selling? By reading.
Marketing Insider Group
JUNE 19, 2012
For definitional purposed, “gating” refers to the process of requiring someone to fill out a registration form in order to view or download a piece of content. In my post on how to sell-in Content Marketing, I talk about how anyone can do the simple math do figure out how to win more customers with early-stage content. Photo Source.
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