Convince & Convert
JULY 2, 2014
Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. In this case study, we learned that advocates are simply people who are happy with your brand.
Convince & Convert
APRIL 29, 2012
” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. .” And that’s where the problem starts. The Social Media People Problem. Social media management software companies, et al.
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Capstone Insights
JANUARY 17, 2018
Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. Then, look through those with low opt-outs, low spam reports, and high click through rates as they likely were sent to a well targeted segment. What advice would you give him? a new analyst report).
Biznology
JUNE 17, 2013
75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. Image via CrunchBase. ” Here are 37 reasons why. comScore ).
DivvyHQ
AUGUST 7, 2018
They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you.
Hubspot
OCTOBER 29, 2019
Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. With nearly half the world’s population now active on social media, social selling is more relevant than ever. The Power of Social Selling.
Marketing Insider Group
JUNE 19, 2012
Or they can go as long as your imagination allows, requesting items such as title, company, address, phone numbers, opt-in for future communication, if you are a decision-maker, if you want to be contacted by a sales person, name of your first-born child, favorite color and more. The “Creep Factor” in Content Gating.
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