Ledger Bennett

JUNE 25, 2018

So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Ledger Bennett

FEBRUARY 24, 2020

Sales and Marketing Alignment. Account Based Marketing, or ABM is a strategic approach where sales and marketing align to focus their time and resources on an agreed upon set of target accounts”. The whole ABM process is a distraction. Tailoring your content to a specific vertical for example. Personalisation.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Golden Spiral

NOVEMBER 8, 2018

You’re leading with a tactic and not strategy. If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). What does your sales process look like? 01 Analytics.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

markempa

JANUARY 23, 2018

A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. A more complex buyer persona extends beyond surface level details and includes other factors like common complaints, shared opinions, buying preferences, and more. Is it frustration?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Heinz Marketing

FEBRUARY 18, 2019

Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome, everyone, to another episode of Sales Pipeline Radio.

Eloqua 69

Eloqua Verticals Work Management Enterprise Management 69

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

FEBRUARY 16, 2021

Udi Ledergor: The second one was, and this one’s a little more subtle, we found ourselves in conversations with senior sales leaders, who were the only ones who were actually at power to get budget to buy a system like Gong. That’s a tactical thing for a large sales organization. That’s what she does for Gong.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52