Digital B2B Marketing

JANUARY 3, 2013

These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Saying Thank You improves open rates and click rates.

Practices 100

Practices Eloqua Best Practices Open Rate 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. They don’t care about an increase in open rates, but they do about more relevant leads.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

DealSignal

APRIL 5, 2018

And so if you look at Yelp reviews or you look at just Twitter storms. And, you know, people can come back these days and Tweet about you or give you a bad review or a crowdsourced review site. Those things can really effect you quickly, as in the course of hours, or 24 hours.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Follow Rob on Twitter @robweedn. They also segment their lists and content by the size of the company they’re targeting, since pain points will differ. You can read a case study here.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Learn more at www.dealsignal.com and follow DealSignal on Twitter @DealSignal. They also segment their lists and content by the size of the company they’re targeting, since pain points will differ. You can read a case study here.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45