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B2B Memes

Eloqua

Marketing

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company.

Branding

Branding Brand Identity Eloqua Custom Publishing

Content Marketers: Think “Editorial”

B2B Memes

NOVEMBER 12, 2010

One of the most exciting areas today in the realm of what we used to call publishing is content marketing. It’s a useful word that covers the variety of media that marketers can use, while editorial is narrower, mostly limited to writing. Then why is editorial such a rare word in blogs about content marketing? That’s a pity.

Content Marketing

Content Marketing Ethics Eloqua Content

B2B Memes

Jesse Noyes: Brand Journalist or Brand Reporter?

Content Marketers: Think “Editorial”

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