PathFactory

DECEMBER 17, 2018

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. Until next time fellow marketing geeks!

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Industrial Marketing Today

MAY 11, 2010

I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PathFactory

SEPTEMBER 12, 2018

In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Unpacking the report more closely reveals five ways B2B marketers can rise up to meet the expectations of the new B2B buyer. Marketers, time to put your B2C pants on. Marketers, time to put your B2C pants on.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40