Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. The Integrated Insights Report is currently available for Litmus Enterprise customers using Oracle Eloqua, Marketo, and Salesforce Marketing Cloud.

Webinar Metrics 82

Webinar Metrics Privacy Enterprise Management Eloqua 82

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Litmus

NOVEMBER 9, 2021

The launch of iOS15—and Apple Mail Privacy Protection —is a great example of that. Consumer data privacy has quickly made its way to the forefront of marketing. And while many claimed this change to be the death of email marketing, our recent State of Email Report found otherwise.

Analytics 73

Analytics Privacy Protection Eloqua Privacy 73

Litmus

DECEMBER 22, 2021

As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of challenges in 2021. In addition to meeting lofty business goals with limited budgets and resources while maneuvering ongoing changes to privacy regulations, increasingly complex workflows added additional hurdles.

Privacy Protection 93

Privacy Protection Product Privacy Paid Search Agency 93