Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is the first year we asked about the role of the corporate Web site.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

DECEMBER 22, 2011

#SM #marketing. Studies show social media a long way from integrated into the marketing mix. marketing #SM. RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. e6e6e6 ;'> March 23, 2011 9:01 am via HootSuite Reply Retweet Favorite. yourfrontstep.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

ClickZ

OCTOBER 1, 2020

In-person events, a key lead-generation and nurturing tool for B2B marketers, were canceled at a massive scale. Some of the core channels that B2B marketers use to reach their audience evaporated overnight,” explained one board member. Create a digital transformation/marketing transformation/data transformation strategy.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” That speaks to marketing justifying its existence and its efforts, doesn’t it?

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Televerde

AUGUST 1, 2019

An effective lead nurturing model is usually omnichannel and automated using marketing automation tools like Marketo, Eloqua, or Pardot. . A modern SDR enables a B2B organization to support meaningful and personable connections with more prospects and buyers. Step 3: Choose your tech stack wisely .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option?

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50