Eloqua Marketing Automation Peer-to-peer Personalization 
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.
The ROI Guy
AUGUST 24, 2018
This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? You shouldn’t.
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Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. It’s in the moment.
TrustRadius Marketing
JUNE 19, 2019
Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals.
The ROI Guy
AUGUST 27, 2018
Best, your prospects and customers willingly opt-in to providing the data, in order to get their personalized assessment and business value analysis results. The tool dynamically uses customer intelligence in each analysis and report including collected business goal, key challenge and risk information to deliver personalized insight.
SWZD
AUGUST 14, 2019
We recently spoke to Shashi Seth , Senior Vice President at Oracle Marketing Cloud , who gave us more insights into how the pace of change is accelerating, and its profound implications for business. About Oracle Marketing Cloud. The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud.
Engagio
JULY 31, 2017
Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.
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