Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online. Does this person and company combination match with my buyer or could they be an influencer?).

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Bound360

AUGUST 9, 2017

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Albacross

JANUARY 17, 2020

For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Steve Woods , CTO, Eloqua. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Metadata

APRIL 22, 2021

Before that, I found a company called Insightera which is about website personalization. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52