Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Highly recommended! Journalists love it for the hard data that fuels great stories.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JUNE 17, 2013

51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ). Online Publishers Association ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JANUARY 29, 2014

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. And junior staffers need training in strategic marketing thinking.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80