Webbiquity
AUGUST 18, 2020
A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. They were ranked on both the number of total reviews (popularity) and average ratings (quality). Leading Edge Virtual Event Platforms. Total reviews: 339. Total reviews: 156.
PathFactory
MAY 2, 2022
Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Valasys
JULY 1, 2021
One can choose many goals such as: Generating more leads by increasing traffic to the website. With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.
LeadSloth
AUGUST 11, 2009
To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.
Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. In addition, they support wait periods and can send leads and alerts to the sales system.
Customer Experience Matrix
DECEMBER 8, 2011
This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. . • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. But they’re just that: tools.
Expert insights. Personalized for you.
363 
Let's personalize your content