Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online. Does this person and company combination match with my buyer or could they be an influencer?).

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Bound360

AUGUST 9, 2017

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Single Grain

MAY 31, 2023

Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. Automates repetitive and time-consuming tasks : Automation is an integral part of artificial intelligence. It helps companies identify the best leads and focus their efforts on high-value prospects.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Albacross

JANUARY 17, 2020

For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122