Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Highly recommended! Journalists love it for the hard data that fuels great stories.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JUNE 17, 2013

51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. (comScore and Nielsen ). Internet Retailer ). Online Publishers Association ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JANUARY 29, 2014

It can’t develop value propositions. Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' This worries me. But it’s only a tool.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80