Remove Eloqua Remove Lead Qualification Remove Lead Scoring Remove Marketo
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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects?

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11 of the Best Marketing Automation Platforms

SendinBlue

The intuitive suite of capabilities creates an enjoyable customer experience, from lead qualification to nurturing and post-sale support. HubSpot’s marketing automation platform is geared towards helping you generate leads and convert more customers. Unlimited Marketing Automation with the Premium plan starts at $65 per month.

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How to Turn Your Landing Pages into Qualification Channels

SnapApp

Landing pages are a key part of your marketing strategy and a big part of lead qualification. when you can make your landing pages work harder to do more than just collect leads, but also qualify them? Side note: this article focuses on Marketo, but we have deep integrations across the MAP landscape ). Qualify more leads.

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Ending the Great Divide

ANNUITAS

Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Telesales lead generation supports both field and inside sales. It’s likely that many—if not most—of these same expense activities and market challenges will apply to the SaaS marketing automation companies leading up to and after going public. Sales and marketing activity.

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How To Enable B2B Content Bingeing

PathFactory

This concept is supported by numerous reports that have shown that connect rates are highest when you follow up on hot leads immediately after they interact. This empowers them to have more productive conversations and move leads through the funnel faster. Traditional lead scoring models don’t take time into account.

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Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own

Vidyard

Ultimately, however, everyone linked back to very clear value statements outlining why the Video Marketing Platform is so different. We’re all about powering internal and external video collaboration across organizations, all the while ensuring you drive real business value with your videos.

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