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11 of the Best Marketing Automation Platforms

SendinBlue

You can also create automated workflows geared towards different audience segments, for personalized messages that will resonate with your customers. It provides tools for robust email marketing campaigns, automation features to put your strategy on autopilot, and a CRM system to help you manage and organize your contacts.

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5 leading providers of enterprise marketing automation solutions

ClickZ

Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. This software is not for the faint of heart. What is it?

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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. This means it had to be possible for clients to purchase and configure the system, learn how to use it and resolve support issues with next to no involvement by LoopFuse staff.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

There is absolutely no reason you should not make a point to personally do one customer call each week. It might be you if you are a good writer, another internal person, or most likely the market/marketing consultant or someone they engage. Lead Generation, Lead Management & Lead Nurturing.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.