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Oracle Eloqua Update: Fast-Track Lead Gen

Valasys

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

Eloqua 76
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Top 10 Posts on B2B Lead Gen for 2010

The Point

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company. The First (Almost) Clickable Direct Mail. 21 Tips & Other Impressions from the Marketo User Summit. Help Our Client Choose a Logo (Poll).

Lead Gen 100
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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. We can broaden our available market."