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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Catch all episodes here.

Eloqua 118
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The 22 Best Virtual Event Platforms

Webbiquity

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

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3 Rules for Better Video Marketing

Convince & Convert

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The segments can be further qualified based on what addresses are available (email, postal, phone, Facebook, etc.)

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Alternative ways to B2Beat the impact Coronavirus is having on live events

Ledger Bennett

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. – YouTube. – Facebook Live. Run a live event online. – LinkedIn. – Webinar. – Live podcast recording.

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Better Social Selling, an Interview with Jill Rowley

markempa

Seeing a lot of Facebook-type content being shared on LinkedIn, and I don’t think we should go there. Other resources? One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. I think that these networks each have their own culture.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Databases can come from private internal resources, which may contain contact information on existing leads and customers. After solidifying those characteristics, use the advanced data solutions above as a resource to begin building your ideal database. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.