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20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Unlike last year’s basic Playbook, this advanced resource was written for professionals with some working knowledge of social marketing. Enjoy the latest Eloqua and JESS3 collaboration. Facebook. Right now.

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. link coming from Facebook, LinkedIn or StumbleUpon might be the result of a peer recommending a resource to the visitor.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  Leo Widrich advises posting 5-10 Tweets, and 1-4 Facebook posts daily, primarily between 8am and 8pm. Upload images separately when posting content to Facebook, which has been shown to increase engagement by 46%.

Upworthy’s Top Takeaways For Creating Viral Content

It's All About Revenue

They might take a video that has 1 million views, reword the title and drive 17 times the traffic.  2. Optimize content for sites that are driving the most traffic. Upworthy has dedicated it’s resources almost completely to optimizing for Facebook, even at the expense of their website. How have they risen so quickly? Content must be shareable AND clickable.

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“Revenue” Turns One

It's All About Revenue

We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Along the way, there are a lot of ways to measure success, including traffic numbers, links generated and awards won. We’ve added resources to our content efforts – including hiring yours truly as a Corporate Reporter – and brought in a wide variety of voices.

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

It's All About Revenue

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   They just want the goods.  So if you don’t have the resources to create original content, it’s ok.  Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment.  Facebook. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. 

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers and $52 million in contract value of new business with less than $ 1,000,000 invested.

What Web Analytics Don’t Tell You

It's All About Revenue

Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. For more on going beyond standard metrics, check out all these resources on campaign analytics. What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. What’s not to love? Page Depth.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

If that’s the case, then to kick start your B2B blog and improve your conversion rates you need to stop thinking less about conversation and engagement for a moment, and more about: generating targeted traffic ensuring your site has awesome call-to-actions and easily navigated links to well-constructed squeeze pages. Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

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8 Ways to Improve Your Online Content Marketing

Synecore

Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. This information can range from content topics and resource links to publishing dates and writer assignments. Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again. Good question. Let’s dig in.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

Since May of last year, we have published a blog post on every business day, which has led to a consistent 25% growth in monthly website traffic since day one. The Junta42 Community – an ongoing resource for the best content about content marketing on the web. blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). Online.

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5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

It can be done manually, but for any company that has a good list of prospects, and a relatively large sales force, there simply wouldn’t be enough time or resources for this kind of manual labor.  It’s usually web analytics that show you where traffic is coming from, or built-in analytics about specific campaigns and where people click-through etc. Or Does It? 5.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Since May of last year, we have published a blog post on every business day, which has led to a consistent 25% growth in monthly website traffic since day one. The Junta42 Community  – an ongoing resource for the best content about  content marketing on the web. blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). Online.

18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 18 Hot Topics For B2B Blogs September 13th, 2010 | By Rachel Foster One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

Eloqua @ BrennerMichael  Totally agree, Michael. BrennerMichael  Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. Traffic, likes, RTs, only important if they meet obj. mscrimsonlips  A8 be resourceful, unique. What are the benefits? Need BOTH!

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

Eloqua @ BrennerMichael  Totally agree, Michael. BrennerMichael  Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. Traffic, likes, RTs, only important if they meet obj. mscrimsonlips  A8 be resourceful, unique. What are the benefits? Need BOTH!

8 “Rules” for Social Advertising

It's All About Revenue

by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Facebook. Following is arguably the central-most chapter of the guide. This step will save you money and improve performance later. Fine tune your campaign to target them and only them.

8 “Rules” for Social Advertising

It's All About Revenue

by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Facebook. Following is arguably the central-most chapter of the guide. This step will save you money and improve performance later. Fine tune your campaign to target them and only them.

19 Reasons Why Your eBook Promotion Is a Fail

Writtent

Make sure that your buttons don’t interfere with the overall user experience of your website, but are available as resources for visitors who are willing to engage on a deeper level. Eloqua research has found that the ideal number of fields for your landing page forms is 7: Image Credit: HubSpot. 7. Content marketers love earning page views. Not just any leads, either. Convey Value.

Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. What will it do to their resource allocation and how will they provide the value? Steve Woods, CTO, Eloqua ( @stevewoods ). 2009 was the year in which Marketing Automation really took off. predictions. and Web 3.0

5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 P’s of B2B Social Media Marketing July 21st, 2010 | By Joan Damico Develop an effective B2B social media marketing program based on the 5 P's. Security – password management. 7. 

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