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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

Eloqua 118
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Integrating Social Leads into the Demand Generation Funnel

The Point

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. (HS) HS) Thanks Daniel!

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

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The Language of Account-Based Marketing

LeanData

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Lead Recycling: A system of passing a lead from sales back to marketing because it is not yet ready to buy. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So if that channel happens to be Twitter or your blog or Facebook, they’re not getting their fair shake when you look at the numbers. They left their information. Using Social Data to Deliver Targeted Content.

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The Language of Account-Based Marketing

LeanData

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Lead Recycling: A system of passing a lead from sales back to marketing because it is not yet ready to buy. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

article thumbnail

The Language of Account-Based Marketing

LeanData

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Lead Recycling: A system of passing a lead from sales back to marketing because it is not yet ready to buy. Systems like Marketo, Oracle Eloqua and Hubspot are examples.