chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? Having the capabilities but are difficult to implement and/or manage.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Webbiquity

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? But isn’t it different in large enterprises where there’s already a strong corporate brand associated with high quality, great value, outstanding service, prestige or some other positive attribute?

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. If a picture is worth 1000 words, imagine the power of video. It’s truly innovative.”

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. More Information: For a full list of Innovation Showcase finalists visit [link].

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. “If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. “In More Information: Learn more: [link]. Build with Vidyard: [link].

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Varicent

MAY 31, 2018

The methodology used is based on my 23 years of experience in the software business, having built every post-sales function required to ensure that customers are successfully using technology—while making sure that it is done efficiently with the resources available. The CEO had me become the VP of Customer Satisfaction.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Heinz Marketing

MARCH 1, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This is live.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

JANUARY 23, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Do they use the same software? The likely culprit? Keep reading!

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. To start from the bottom, I know that Zapier isn’t exactly a sales tool, but it’s a perfect tool for connecting all our SaaS solutions creating a perfect flow for our data. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Some of the best CRMs on the market for supporting ABM include: Salesforce. Flip the Funnel. Expand your reach within those accounts.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The Role of a Marketing Automation Manager.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Prior to co-founding Terminus, Sangram Vajre was the Head of Marketing at Pardot. Says Vajre, “I’ve written two books on account-based marketing.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. But are they seizing their full power? Daniel: Yeah. Daniel: Exactly.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Not the Star Trek kind of Enterprise (although that would be pretty cool). Information sharing and education. Enterprise 2.0. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118