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| | WEBBIQUITY
FEBRUARY 14, 2010 Marketing Automation: Like Bringing a Gun to a Knife Fight
One of the biggest challenges b2b marketers face is what to do with all of those “names that come into your system that aren’t really “leads yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? Most sales people still don’t.
| | B2B MARKETING ZONE POSTS
MAY 3, 2010 Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. wrote an eight part series on building an effective lead generation program a while back. Could Facebook become a Lead Nurturing platform?
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| | CUSTOMER EXPERIENCE MATRIX
JANUARY 31, 2010 Aprimo Marketing Studio Supports Sophisticated Business Marketers
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Paid search campaigns are supported through integration with Omniture SearchCenter. You know who you are.
| | WEBMARKETCENTRAL
SEPTEMBER 29, 2009 Marketing Automation: Bringing a Gun to a Knife Fight
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process.
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