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Response Curves: Lost in Paradise

ScanmarQED

Price: negative, constant elasticity This curve screams that increasing the x axis is going to bring down revenue very rapidly! This is representative of a product with highly elastic demand, and of course Meena wouldn’t want to suggest a price increase if her goal was to drive revenue up. Meena will not be surprised by this curve.

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New Chart: Online Marketing Is About Time (and Budget)

Hubspot

So it’s easy for me to understand and agree with the number one challenge – having enough time to execute against planned marketing programs and taking advantage of unplanned marketing opportunities. Tied with “having enough time” is “having enough budget.” It happens every day.

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Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. The off-season usually falls at the end of the year when you evaluate the past year’s efforts and start thinking about marketing budgets and goals for the next year.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. B2B Social Media Marketing Stats and Facts. iMedia Connection ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. B2B Social Media Marketing Stats and Facts. iMedia Connection ).