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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.

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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. Key Takeaway : Although, it is yet to be seen how customers think of this ride, Audi’s is pushing the envelope with the fusion of vehicle data and game content to make car rides more experiential and content more elastic.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).