Inbox Insight

OCTOBER 27, 2023

Refining your targeting When it comes to organizing your accounts into target segments, intent data can increase accuracy and efficiency. Scaling relevant content creation Buyer intent data empowers your marketing teams to generate relevant content at scale.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Salesforce Marketing Cloud

SEPTEMBER 8, 2022

When the economy shows signs of slowing down, marketing budgets are often the earliest casualties. However, not all marketing investments are created equal, and website personalization will help you regardless of the economic climate. Website personalization can make up for stagnant advertising budgets.

Website Personalization 97

Website Personalization Marketing Budget Marketing Websites Personalization 97

Salesforce Marketing Cloud

OCTOBER 27, 2022

These are 4 ways leaders can build resilient marketing in their organizations. How website personalization helps in a changing economy. When marketing budgets are downsized, your website can do the heavy lifting with customers if you deliver what they need. Plan your next moves. Success starts here.

Marketing Budget 98

Marketing Budget Marketing & Strategy Marketing Strategy Budget Programs 98

The ROI Guy

FEBRUARY 4, 2009

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Terminus

DECEMBER 9, 2020

Account-based marketing, once a buzzword and strategy for early adopters, is now a common approach to modern B2B marketing. We’re seeing a major shift from spray-and-pray strategies with big marketing budgets to smart, efficient, and targeted revenue generation across the funnel, from net new revenue through customer expansion.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40