Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Statements like this show how measuring the impact of marketing on business metrics is vital to justify and earn marketing additional funding and resources for marketing campaigns. Laura Patterson's book Marketing Metrics in Action.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Particularly in this economic environment, most departments are already running very lean; executives and managers are skeptical of how much more efficiency can be wrung out of their downsized, over-stretched staff at this point. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Laura Patterson's book Marketing Metrics in Action. Recommended Resources from B2B Marketing Experts.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Valasys

SEPTEMBER 13, 2019

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to eMarketer, programmatic buying will amount to about $14.88 How B2B Marketers can benefit by Scaling up Programmatic Advertisement.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40