Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Collects aggregate profile and behavior data to manage and score leads without involving IT. ActiveCampaign. LeadSquared.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

DealSignal

SEPTEMBER 5, 2023

LeadIQ customers have questioned the efficiency of LeadIQ’s verification process. Online reviewers found it impossible to connect with prospects effectively due to incomplete customer profiles. The Dynamic Data Enrichment Process customizes data according to your Ideal Customer Profiles (ICPs) and buyer personas.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Effortless lead capture. Collecting leads’ contact information with online forms is the most common example of marketing automation. Plus, the accumulated data enables you to customize each customer’s experience without compromising efficiency.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. SMS campaigns reach customers quickly with personalized, targeted messages.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120